Privacy Policy

Privacy policy

At Fox Reveals, we understand that privacy is really important. So we have prepared this privacy policy to fill you in on who we are, how we collect and what we do with your personal information, and how you can find out more about our privacy philosophy and the personal information that we collect about you.

Who are we?
Fox Reveals operates through different companies around the world that are all part of the Fox Reveals familly. Individual Fox Reveals companies sometimes need to share personal information with other companies in the group to let us provide the quality products and standard of service you’ve come to expect of us.

What do we collect and why do we collect it?

There are situations in which we ask you to give us information about yourself. This information includes things like your name, address, e-mail address, and phone number. In some situations you may be able to interact with us anonymously or by using a pseudonym. If customers choose to purchase Fox Reveals products or services, we collect their credit card details and other identifying information in order to process orders and provide customer service. The types of purposes for which we collect information about individuals include the following:

  • obtaining, responding to and managing feedback from travellers
  • allowing people to share their experiences with fellow travellers on our bulletin boards and managing communications on our bulletin boards to ensure that posts and messages submitted by users to Thorn Tree comply with our community guidelines and website terms & conditions
  • processing purchase orders and providing technical support
  • contacting travellers with information and updates (like exciting travel news, great offers, promotions, special events, competitions and surveys) from Fox Reveals (but only if they have asked us to).
  • personalising or improving the way Fox Reveals content is presented to you across a range of platforms
  • We may also collect information about individuals involved in businesses, and this is mainly for:
    preparing listings and reviews in our publications (our writers may collect personal information in the course of gathering material for inclusion in our products, although you won’t always know who they are at the time as we need to get the real story!).
  • sending information about Fox Reveals and our products to our media and other industry contacts
  • distributing our products to distributors and retailers.
    If you work for us (as an employee or under contract) we keep information about you in the context of that relationship. There are some differences in how we deal with that type of personal information because of the relationship, plus some housekeeping stuff. If you are in this group and want further information on how we deal with information about you, please contact your Human Resources manager or the person who manages your relationship with us.

Information about other people

One of the best things about the Fox Reveals community is that everyone is keen to share their views and experiences with others. We welcome your contributions, but please respect the privacy of others and don’t share their information unless you have their permission. If you want to include information about yourself we’ll take it that you understand how our services work and are happy for that information to be shared. If you are unhappy that personal information about you has been included in one of our products or on one of our bulletin boards, please let us know. Where reasonable and possible we will remove that information at the next practical opportunity – where it has been included in one of our publications that may be the next reprint or next edition.


The security of your personal information is important. Fox Reveals has in place proper security measures to protect your personal information.

You tell who?

We may share personal information amongst companies in the Fox Reveals family. We may also disclose that information to our travel writers and other contractors who help us put together Fox Reveals products and services and, where relevant, to our business partners who assist us in providing these products and services, or to successors in title to our business. This may involve transferring your data from one country to another. By giving us your personal information or interacting with us, you acknowledge and agree to our use of your data on a global basis, but if you have any concerns about this please let us know.
If legal or health and safety issues arise we may also have to make disclosures to relevant organisations to deal with these matters.

Complaints, comments or corrections?

You generally have a right to access the personal information Fox Reveals holds about you (although there are exceptions). For some Fox Reveals services you can access your registration and keep your personal information up to date online. To access, correct, or update your other personal information, or if you have any questions about personal information, please contact us by email or by writing to us at Locked Bag 1, Footscray, Victoria 3011, Australia.

A world without lawyers…

…is a nice thought. However, for the time being the information handling activities of the Fox Reveals Group are governed by privacy laws throughout the world. For instance in Europe the regulations are based on EC Directive 95/46/EC.

Online newsletters

You want to sign up to a newsletter but you’re worried it’ll open the floodgates of spam. Here’s what we will and won’t do if you sign up with us.
Fox Reveals collects your email address so we can send you the newsletters you’ve subscribed to. By registering for the newsletters, you are also signing up to receive emails from Fox Reveals for all your travel inspiration, tips and exclusive offers. You can unsubscribe at any time by clicking on the “unsubscribe” link in the footer of the emails. Sleep easy, we will not sell your email address to marketing companies for spamming. But we may need to disclose your email address to contractors who help us provide the newsletter service, and amongst companies in the Fox Reveals family including entities located in a different country to you.
You can manage your subscriptions and update your email address through our newsletters page at any time. If you’d like to find out more or if you have any questions about how we handle personal information generally, please read our full privacy policy.

Online shop

Shopping online is as convenient as it gets, but handing over all your personal details might give you the shivers. Here’s why we need your information and what we do with it. When using Fox Reveals’s online shop, you may choose to supply Fox Reveals with ‘personal information’ in order to purchase products online.
We collect this information so that we can fulfill your order and speed your products directly to you. Without this information we would not be able to process your order or contact you if there are any issues. If you’ve asked to hear more about Fox Reveals we will use your personal information to send you what you’ve asked for.
Rest assured, we will not sell your contact details to marketing companies for spamming, but we may disclose information about you to business partners who help us provide these services, such as credit card payment processing companies, and other companies in the Fox Reveals including entities located in a different country to you. If you’d like to find out more, please read our privacy policy.


Travellers love giving feedback and we love receiving it. If you’re wondering what happens now that we have your comments and information, here’s what goes down.
By submitting feedback, you may be supplying Fox Reveals with ‘personal information’. We collect this information so that we can use your comments to improve our products, acknowledge your contribution in the next edition, and we might even reward the very best feedback with a free ebook chapter. We might edit, reproduce or incorporate your comments in other Fox Reveals products, such as guidebooks, websites and digital products, so let us know if you don’t want your comment reproduced or your name acknowledged. If you’re giving feedback within our online communities, please respect the privacy of others and be respectful generally.
Fear not, we will not sell your contact details to marketing companies for spamming, but we may disclose information about you to our authors and amongst companies in the  family, including to people located in a different country to you. You have some rights to access personal information that we hold about you (but there are exceptions – what good is a rule without them!). If you’d like to find out more about this or if you have any questions about how we handle personal information generally, please read our full privacy policy.

Media activities

In addition to our general privacy policy, the following applies in relation to our journ Fox Reveals alism and publishing activities. We collect information from many sources in order to provide the best travel information that we can. In some cases (mainly for preparing listings and reviews in our publications) this will include personal information about individuals (things like the name of an individual who runs a hotel, restaurant or tour company). In order to present unbiased and accurate information and opinion in our travel publications, we cannot always identify ourselves. After all, we need to get the real story!

Complaints, comments or corrections?

Fox Reveals is keen to share the views and experiences of others but if you are unhappy that personal information about you has been included in one of our products, please let us know. Remember, this means personal information about you as an individual, not information or opinions about your business. Where reasonable and possible we will remove that personal information at the next practical opportunity – where it has been included in one of our publications that may be the next reprint or next edition.
If you have any queries regarding personal information, please contact us.

Intellectual property

Sure, imitation is the sincerest form of flattery, but ‘borrowing’ our name, logo or book content can have serious consequences for both Fox Reveals and you. Please refrain. And if you happen to be on the road and see any use of our name or content that looks a bit fishy, please contact us.
Read on for our full story on intellectual property. You can click on the menu below to jump straight to a section.


Our brand (which includes our trademarks like the Fox Reveals name and logo, and others like Thorn Tree) is our most important asset, because it’s how you recognise us and our products.
We need to make sure others don’t use our brand without permission to protect our legal rights and ensure you’re not misled or confused by others using our name. You need to be able to tell the difference between what really is a Fox Reveals product or service or something we have recommended, and what isn’t.
Generally speaking, we don’t have a problem with businesses stating in their promotional material or on their websites that they have been recommended in Fox Reveals books (but only if that’s true). But we are very strict about not letting businesses use the Fox Reveals name as part of their name so you can be sure that a Fox Reveals hostel or café is absolutely nothing to do with us. If you see something on your travels that looks a bit suspicious, feel free to let us know.


Use of another company’s name (or similar words) in a website’s domain name in order to try to misdirect people to your own site is known as ‘cybersquatting’ and it’s a kind of trade mark infringement.
Where you are right now is our official website. We have associated sites, which you can link to from our homepage. If you come across a site that appears to be run by Fox Reveals, but is not linked to from our main site, chances are it’s not legit. So let us know!


We invest a lot of effort, time, money and individual creativity in our products and that hard work’s protected by copyright.
So permission is needed before reproducing our content. We do give permission, for example to educational institutions and non-profit organisations, and we also license it to other businesses (which is why you’ll sometimes see our content on other websites). In all cases, we require that we’re acknowledged as the owners of that content.
There are times when permission to use content is not needed (for instance, fair dealing for the purposes of criticism or review, or if you’re just quoting a snippet). And obviously we don’t own the kind of information that anyone can dig up (like opening hours or train timetables). But we most certainly do own the choice of words we’ve used, our maps and images, and the outcomes of they way we compile information or data. If you’re interested in licensing our content, contact us.


They range from photocopied jobs to well-bound reproductions that look like the real thing. Sometimes they’re wrapped in plastic so you can’t see inside – often they’ll be poor-quality copies and usually out of date. (Sometimes even previous editions are re-jacketed with the cover of the current edition.) They’re usually sold at markets or by touts, but in some countries they can even be found in bookshops. So they can be hard to spot, but you’ll notice they’re a different size, and if not the price will certainly be different!
Pirated Fox Reveals things compromise what we stand for – high quality products giving you what you need for an amazing travel experience. We invest a lot in our products, and the impact of piracy can flow on to our authors, staff, product quality, prices and, ultimately, travellers.
Please help us out by buying the real thing and let us know when you come across pirate copies.